A little bit about me
Wired for Complexity
I excel in working with complex businesses with complex buying cycles and customer engagement needs. I know how to synthesize requirements from multiple stakeholders into concise, actionable marketing, communications and brand initiatives.
M&A Experience
I've spent my career aligning marketing to an organization's future-state strategy. From acquisitions, mergers and being acquired myself - I know how to navigate the challenges this presents to marketing, while successfully integrating brands, systems, teams and plans.
A Teacher
After beginning my career in higher education, teaching is ingrained in who I am today. I approach every engagement as an opportunity to educate marketing leaders on best practices, rules, regulations and the complexity of healthcare.
Integrated Marketing Expertise
With a Masters in Integrated Marketing Communications, I've put this into practice by working across many marketing channels and functions. My depth of experience lends to understanding how they work together to drive results.
System Thinker
I know how to build efficient systems and unlock results. Growing professionally alongside the advent of emerging tech, tools and software, my competitive advantage comes from understanding their benefits and intricacies as technology continues to evolve.
Trusted
Trust is a cornerstone of my character. As someone reliable, honest and transparent, I strive to do right by people first, backed by ambition for the quality and integrity of my work.
Healthcare organizations I've worked with
Why the wolf
Wolves symbolize loyalty, guardianship, strength and teamwork. They are often viewed as a guide and teachers, all qualities I strive to bring forth in my client engagements. My passion for rescue and Siberian Huskies (a distant relative of wolves) brought me my own wolfpack, Kobi and Tanner. Chances are, they’ll make a guest appearance on our next Zoom.
P.S. Pawtographs incur a 20% surcharge donated to our favorite rescue, Mush.
