WIRED
FOR
COMPLEXITY
An experienced healthcare marketer simplifying the complex to move your business forward.
Helping you navigate an ever-changing landscape
Strategy
With an unmatched understanding of the healthcare industry and depth of experience across sectors, leverage my expertise to focus your resources on the best opportunities to achieve your goals and gain a competitive advantage.
Annual Marketing & Budget Planning
From high-level marketing strategy to an integrated marketing roadmap, outline the cost of marketing strategies aligned to your business, goals, budget and needs.
Marketing & Digital Audit
Fully understand your current marketing and/or digital ecosystem. Understand what's working and what's not to formulate a distinct marketing strategy and solve underlying issues.
System & Brand Integration Planning
Marketing plays a vital role in the integration and deal success by developing fresh, compelling value propositions. Set forth a new brand strategy to integrate marketing automation/CRM systems and digital infrastructure.
Go-To-Market Planning
Define your ideal customers, coordinate your messaging, position your product for launch or successfully enter a new market. Establish a GTM strategy to keep key business units aligned, effectively position against competitors, create scalable inbound/outbound models and leverage appropriate tactics to achieve your goals.
Team Assessment
Marketing leaders are tasked with balancing complex business needs with the skills of their teams. It's important to recognize the strengths and weaknesses of your team to develop professional development, training and hiring plans aligned with your specific needs.
Thought Leadership
Messaging & Positioning
Develop a customer-centric positioning and messaging framework that provides consistency throughout your organization and aligns every touchpoint.
POV & Topic Development
Solidify your position as an expert and authority through a unique or provocative point of view.
Content Marketing Plan & Syndication
Align your content marketing plan to the buyer’s needs and pain points within the sales cycle, mapping content types to distribution channels to drive positive ROI.
Content Development
From researching, conducting stakeholder interviews, writing, organizing and editing, outsource your content development, no matter the topic or format.
Webinar & Presentation Development
Engage your ideal buyer with an authentic, genuine brand voice and webinar content that simultaneously tells a story, positions you as a thought leader and drives valuable leads.
Digital
Digital Systems Audit & Management
Get a customized audit of your digital systems, tools and infrastructure to maximize your resources, find areas of improvement or simplify your digital platforms. Or outsource the day-to-day management of your digital systems all together!
MQL Playbook & Lead Generation
Build a tactical playbook to align sales and marketing, serving as the foundation for lead generation and nurturing throughout the buying journey.
Search Engine Marketing & Paid Media
Ensure your website is optimized with a content strategy that boosts search engine rankings and increases website traffic. Effectively support your existing content and lead generation strategy with the right paid advertising for your business.
Marketing Automation & Email Marketing
Make the most of your marketing automation software with strategic implementation and day-to-day management.
Looking for something specific?
Something specific you need completed - Projects span a period of time with a set of deliverables and a fixed fee, typically paid in installments.
On-going strategy and execution support
Working alongside you on everyday needs, a monthly retainer is aligned to your budget and ongoing requests.
Fill gaps in team expertise
Leverage my unique skillset to extend your internal team or fill temporary gaps with short or long-term engagements.
Not sure when you'll need help?
On-call engagements allow you to retain my services for when you need counsel, support in a pinch or a few extra hands to knock something out.